SwimBox swim studio opened its doors in 2015 with one coach, Dominic Latella, and a Performance Endless Pool. For their third anniversary, the Fairfax, Virginia, facility launched a new subscription model that was an immediate win-win for the owners and for the clients.
“I don’t try to swim anywhere; the end of the pool comes to me. You get in a state of oneness. It sounds totally crazy! I try to get to the highest state of consciousness through swimming.
No traveling, no crowded pools, no heavy chlorine. Just your own precision-engineered swimming pool, where you swim or exercise against a smooth current that's fully adjustable to any speed or ability. Our swimming pools are simple to install, easy to maintain, and economical to run.