Endless Pools News: swim coaching

How SwimBox Got Happier Customers for Less Work & More Money

SwimBox swim studio opened its doors in 2015 with one coach, Dominic Latella, and a Performance Endless Pool. For their third anniversary, the Fairfax, Virginia, facility launched a new subscription model that was an immediate win-win for the owners and for the clients.

David Adams: Helping Swimmers Feel at One with the Water

“I don’t try to swim anywhere; the end of the pool comes to me. You get in a state of oneness. It sounds totally crazy! I try to get to the highest state of consciousness through swimming.

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