Factory-Trained Installer Profile: Rob Doezie, RW Doezie Construction, Inc.
Rob Doezie’s Endless Pools® business had a slow build. “I would do one or two a year, and then it turned into two or three,” he recalls. “Last year, Endless Pools was 60 percent of my business, and my construction business was 40 percent.” How Rob got to this point is a tale of his faith, determination, and people-first attitude.
“I’ve always liked meeting people in their homes," Rob says. "You get to know them. A lot of customers that I’ve worked with over time have actually become friends.” And while that’s personally meaningful to him, it’s also a good business strategy.
“I don’t advertise. All my work is by referral,” he notes. “So when the economy went south [in 2008], the customers that I continued to get were referrals and long-term customers who wanted to do additional work. So it’s just been relationships, and Endless Pools are just another way to build good relationships.”
His involvement with Endless Pools started in 2004. “I was doing a whole-house remodel in Santa Ana. The homeowner’s husband had a neuromuscular disease that was wasting him away slowly. So she came to me during construction, handed me all this product literature for Endless Pools and asked me if I would be interested in installing it for her.”
In 2008, he became a Factory Trained Installer, a process that includes three days of “pool school” at the Endless Pools Factory Showroom. “I was impressed with the entire crew, the staff, the facility. I recognized the professionalism and the quality of the product. I left that experience thinking that this was a group of guys and gals that I would love to work with.”
Rob’s people-first approach to business derives from his upbringing. “My grandfather was a devout Christian and he wanted to do something for the church. Being a master craftsman, he started a church furniture business in Los Angeles with my father.” And Rob himself studied to be either a minister or a counselor before deciding to follow his family (including his three brothers) into construction.
“It always provides me with a sense of satisfaction to see that the work that I am doing is valuable to others,” he reflects. “I don’t think the work that I do is just a job. It’s an opportunity to provide people with a finished product that they can enjoy for the rest of their lives.”
Recently, reality show to provide a therapy pool to an injured woman. “I found that exhilarating. You have a large group of people, 20 or more, all moving in different directions, and they didn’t have any knowledge or experience of Endless Pools. My goal was to make sure that everybody had the information they needed so things went smoothly because they had a very short timeline.”
That can-do attitude also comes from his father. “He would never look at a project as a problem; it was always a challenge.” And by seeing the silver lining, Rob has transformed his personal fulfillment into a reliable income stream as one of Endless Pools’ most in-demand Factory Trained Installers.