Equinox Fitness Clubs Go With the Flow

Personal Fitness Pools Allow Members Their Own Lap Lane

When you think of your local fitness club you think, hard bodies, free weights and exercise machines; treadmills for running, Stairmasters climbing, and now the Fastlane® for simulated open water swimming. Late last year New York headquartered Equinox Fitness Clubs installed two Fastlane’s, compact swimming machines, in their club at 250 East 54th Street. Now members can swim endlessly against an adjustable current without the hassle, wait time and flip turns of a traditional 25 yard pool. “Equinox has gained its popularity by offering innovative fitness solutions to its customers, offering the Fastlane for swimming was a logical choice,” says Rob Pahlavan, Area Manager for Equinox.

The Fastlane is a counter-current swimming and water exercise machine that turns a typical backyard swimming pool into an Endless Pool®. The Fastlane features an adjustable current that allows you to swim or exercise in place. The current is broad and deep, and is suitable to every swimming ability and fitness need. The entire family will have fun swimming and playing in the Fastlane. “We’re thrilled to be working with Equinox Fitness, they embody the inventive spirit we put in to all our swimming products,” Mark Langan, Marketing Director of Endless Pools.

About Equinox Fitness Clubs

Equinox operates upscale, full-service fitness clubs, catering to the middle- to upper-end market segment. The company offers an integrated selection of Equinox-branded programs, services and products, including strength and cardio training, group fitness classes, personal training, spa services and products, apparel and food/juice bars. Since its inception in 1991, Equinox has developed a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership and results.

About Endless Pools

Endless Pools, Inc., headquartered in Aston, PA, a suburb of Philadelphia, was founded in 1988 by James Murdock to manufacture and sell counter-current swimming pools for residential and commercial use. Over the last twenty years, more than 10,000 Endless Pools have been sold and installed in over 50 countries.

Aquatic Fitness, Business Commercial
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