MSAA Names Endless Pools® as Swim for MS Title Sponsor

$10,000 Donation Promotes Swimming for Multiple Sclerosis Symptom Management.

Aston, PA. – The Multiple Sclerosis Association of America (MSAA) is pleased to announce Endless Pools as the Title Sponsor of their Swim for MS initiative.

With its $10,000 donation, Endless Pools gives a significant boost to the initiative, which encourages swimming and aquatic exercise. The Swim for MS program also raises vital funds for MSAA and its mission to improve lives for the entire MS community through vital services and support.

Endless Pools donated $10,000 to the Multiple Sclerosis Association of America as the Title Sponsor of the Swim for MS Initiative
"A passion project" is how Endless Pools General Manager Darren Pearse describes the company's $10,000 title sponsorship of the Swim for MS initiative. Endless Pools first-ever sale was a therapy pool for a woman with multiple sclerosis.

"Supporting MSAA and their Swim for MS wellness promotion is a passion project for us," said Endless Pools General Manager, Darren Pearse. "Our company's founder sold the very first Endless Pools model to a neighbor with multiple sclerosis. We feel that an awareness of aquatic exercise's benefits for the MS community is in our company's DNA." Endless Pools is part of Watkins Manufacturing Corporation, a wholly owned subsidiary of the Fortune 500 company, Masco Corporation.

Swim for MS is a fundraiser which empowers participants to create their own individual or group swim challenges; participants also recruit donations to support the MSAA's direct services and ongoing support to individuals with MS, their families, and their care partners.

Endless Pools offers compact pools and spas ideal for convenient aquatic therapy and in-place swimming at home. With full temperature control and a range of options for fitness and accessibility, each Endless Pools model can be customized for its owners' therapeutic and lifestyle needs. Their modular pool line can be installed indoors for all-weather use.

Endless Pools further supports MSAA through a dedicated sales initiative. New customers who inquire online through www.endlesspools.com/swim-for-ms.php will have a portion of their completed purchase donated directly to MSAA.

ABOUT ENDLESS POOLS

Established in 1988, Endless Pools has served tens of thousands of satisfied pool owners in more than 100 countries. Best known for their adjustable current for swimming in place, the Endless Pools product line features residential and commercial models for recreation, athletic training, family fun, physical therapy, and more. Founded on a belief in the power of water to inspire, invigorate, and rehabilitate, Endless Pools is now part of Watkins Manufacturing Corporation, a wholly owned subsidiary of the Fortune 500 company, Masco Corporation (MAS). For more information on its family of products, visit www.endlesspool.com.

About MSAA

The Multiple Sclerosis Association of America (MSAA) is a national nonprofit organization and leading resource for the entire MS community, improving lives today through vital services and support. MSAA provides free programs and services, such as: a Helpline with trained specialists; award-winning publications, including MSAA’s magazine, The Motivator; MSAA’s nationally recognized website, featuring award-winning educational videos and research updates; S.E.A.R.C.H.™ program to assist the MS community with learning about different treatment choices; a mobile phone app, My MS Manager™ (named one of the best multiple sclerosis iPhone & Android apps by Healthline.com); a resource database, My MS Resource Locator®; safety and mobility equipment distribution; cooling accessories for heat-sensitive individuals; educational programs held across the country; MRI funding; My MSAA Community, a peer-to-peer online support forum; a clinical trial search tool; and more. For additional information, please visit www.mymsaa.org or call (800) 532-7667.

FOR IMMEDIATE RELEASE
Media Contact:
Frank Danay
1601 Dutton Mill Road, Aston, PA 19014
484-768-1041
www.endlesspools.com/mediakit

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