Endless Pools News: Dominic Latella

How SwimBox Got Happier Customers for Less Work & More Money

SwimBox swim studio opened its doors in 2015 with one coach, Dominic Latella, and a Performance Endless Pool. For their third anniversary, the Fairfax, Virginia, facility launched a new subscription model that was an immediate win-win for the owners and for the clients.

Dominic Latella’s 4 Steps to Swim Coaching Success

“SwimBox is me and the Endless Pool® in a sports performance center.” That’s a pretty simple business description, but it’s all that SwimBox owner Dominic Latella needs. He’s taken four steps towards successfully serving local swimmers...

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